4. Share A Smile Becky
You can’t win for losing and that is exactly what happened when Mattel released its first handicapped doll, Becky who was in a wheelchair. Although it was a step in the right direction as far as consumer inclusiveness goes, many were upset at the fact that Becky’s hair was too long and would get caught in the wheels of her wheelchair. Mattel tweaked the doll a little bit and made her wheelchair smaller and hair shorter. However, some were still not satisfied. A 17-year-old high school student with cerebral palsy complained that Becky’s wheelchair did not fit in Barbie’s Dream House elevator. You can’t please everybody and that is probably why Mattel decided to just completely discontinue the doll instead of remodeling Barbie’s house, cars and other accessories to accommodate one doll.
Discussion about this post