3. Lady Gaga
“Bad Romance” was so anthemic that in thousands of years, when aliens discover the remnants of our deceased civilization, the first thing they’ll play is that rinky-dink laser harp solo fro the beginning of the video. People don’t seem to remember, but music videos weren’t weird before Lady Gaga came along. Katy Perry wasn’t colorful and Ke$ha didn’t paint her face. Gaga started all of that. So how did she go from having Beyonce featured on one of her songs (yes, Beyonce played second fiddle to someone – not that we’re trying to add to the frankly tiresome worship of Beyonce, but just imagine that happening today) to making an obviously expensive video (filmed at Hearst Castle in California) that only got 60 million views? The answer is saturation. People got sick and tired of her antics, which got irritating by the end. Now, she tours with lounge-queen Tony Bennett and makes songs about abuse.
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