8. 98.9% Of All Digital Music Tracks In Existence In 2011 Sold Fewer than 1,000 Copies
Yeah, you read that correctly: almost 99% percent of all digital music tracks sold fewer 1,000 copies in 2011. That’s an astounding 7,931,408 out of 8,020,660 songs which failed to sell over 1,000 copies online. If you think that statistic is crazy, you’ll also be amazed to know that 73.9% of all digital music tracks sold fewer than 10 copies in 2011. These statistics were revealed by Harvard Business School Professor Anita Elbe in her book, Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment. At first glance, Elbe’s research may appear surprising, but after considering it for a few seconds, her work actually points to a fact we all know: it’s both very easy and preferable to obtain music online for free, whether it be through streaming, downloading or torrenting from the hundreds of available websites and applications.
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