2. Payola
Ever turned on the radio and then immediately turned it off because the station is playing the exact same song it played yesterday and the day before at the exact same time? If so, well done, you’re a human being.
What you may not know is that there’s two major reasons why radio stations have a tendency to play the same playlist of songs on repeat over and over again: first, it’s a known fact that people prefer to hear songs they’ve already listened too in the past; and second, it’s because radio stations don’t independently decide which songs they play. The songs which are played are largely determined by PR experts who are paid to influence radio stations in an effort to promote particular artists. Historically, this pay-to-play process is known as “payola,” and it was made illegal a number of years ago. However, in this day and age with the number of legal loopholes and influence of big money, payola still occurs on a large scale through so-called “independent promoters,”and a series of complex advertiser agreements between music companies and broadcasters.
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