MTN drops Don Jazzy – Following the development, the management has also released the names of it’s 2016/2017 celebrity ambassadors to include Praiz, Chidinma, Iyanya, Tekno, Falz and more. The termination and release of new signees was made public through the press release by the management saying: “In line with its commitment to supporting Nigerian musicians by providing alternative platforms through which they can receive lucrative value for their intellectual property, MTN has announced brand ambassadors for 2016-2017.
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“Music ambassadors for 2016-2017 are: Praiz (Praise Adejo); Iyanya (Iyanya Mbuk);Chidinma(Chidinma Ekile); Falz (Folarin Falana); Tekno Miles (Augustine Kelechi) andSkales (Raoul Njeng-Njeng)
“Four other ambassadors are – Saka, (Hafiz Oyetoro); Nedu (Steve Onu); Osuofia (NkemOwoh) and Adamu Zango.
MTN Executive, Amina Oyagbola spoke on the new developments. “MTN remains proud to be associated with the growth and development of the careers of all our ambassadors, past and present,” she said.
“We specially thank all our former ambassadors for their immense contributions to building our brand and also making us the network of choice in Nigeria. We will definitely continue to maintain the strong and mutually beneficial relationship with them through the monetisation of their content on all our digital platforms – MTN Music+, CRBT and VAS.”
Last year, MTN adjusted their endorsement criteria and chose Davido over Wizkid…
In the voice of MTN, ==>“.. When results of empirical market analysis came out, Davido came out top ahead of Wizkid on all fronts. The difference in their rating is wide and it was not hard to reach a conclusion..”
WIZZY right now ==>
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