7. Kill It On Social Media
Kim has 86.1 million followers on Instagram and 48.6 million followers on Twitter. She is killing it. She gets paid up to $1 million dollars to endorse brands on social media.
You too can use social media to make money. Let’s explore two options: You can grow your following to the point where brands will pay you to promote their products on your page. To grow your page, you have to provide value, engage with your target audience, follow your target audience (don’t be annoying and unfollow people left and right), use the right hashtags to be seen, etc. You should always create content with your target audience in mind.
Your second option is to create a product or service to sell through Instagram. You’ll still need to grow your account using the tips above. Create a freebie your target audience will love. Put a link to it in your bio. Develop a solid relationship with your audience so they’ll want to click the link in your bio. In order to get the freebie, they’ll need to input their name and e-mail address on your landing page. Prime your audience for the sale with value-packed emails. Launch a product. Make money. Alex Tooby has made $100K to date simply by marketing her courses through Instagram. So, yes, regular folks can make loads of money through Instagram, too.
In an interview with 60 Minutes, Kim actually attributed a large part of her success to social media.
Your actionable step: Craft a content marketing strategy. Each social media post should have a purpose, to give your audience what it wants and enable you to make money.
Discussion about this post