4. Offer They Can’t Refuse
Trick: Start with a request they can’t refuse and work your way up.
This is a reverse of the door in the face technique. Instead of starting with a large request, you start with something really small. Once someone has committed to helping you, or agreeing to something, they are now more likely to agree to a bigger request. Scientists tested this phenomenon in regards to marketing.
They started by getting people to express support for the rain forests and the environment—which is a fairly simple request. Then they found that once they had gotten them to express their agreement to supporting the environment, they were much easier to convince when it came to buying products that supported rain forests and other such things. However, don’t start with one request and immediately assail them with another. Psychologists found it much more effective if you wait a day or two to make the second request.
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