Nigerian writer known and revered for her works and strong feminist views, Chimamanda Adichie is undergoing a project of buying & wearing Nigerian designers at the moment, her own way to ‘buy Nigeria to grow the naira’ and has been documenting via her Instagram handle
In her words,
In the past few weeks, I’ve bought more Nigerian brands than I ever have in the past. I’ve discovered new names. I’ve been filled with admiration for the women and men running their businesses despite the many challenges they face. I’m particularly interested in ‘inward-looking’ brands, those for whom dressing Nigerian women is as important as other goals.
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I’ve changed quite a few dodgy zippers, been disappointed by some poor quality fabrics, and been impressed by some detail-oriented finishing. Overall, I love the clothes, their cut, their whimsy, their color, their flair, their ability to make me feel like myself. Their makers, from designer to tailor to button-fixer to okada-delivery-person, deserve to be supported.
Here are some of our favourite looks so far
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