10. Name-dropping
It can be tempting to mention that famous author who graduated from your alma mater in order to impress your conversation partner. But the tactic can backfire. That’s according to researchers at the University of Zurich. In 2009, they published a paper suggesting that name-dropping makes people seem both less likable and less competent. For the study, University of Zurich students interacted with “partners” via email (the emails had really been generated by the researchers).
In some emails, the partner mentioned that Roger Federer was his friend and that they’d worked out together. In other emails, the partner only mentioned that Federer was a friend. In another set of emails, the partner mentioned that he or she was a fan of Federer. And in some emails, the partner didn’t mention Federer at all. Results showed that the stronger the supposed association between the partner and Federer, the less participants liked their partner. The researchers found that was largely because participants felt their partners were manipulative.
Source: businessinsider
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