2. Breaking the Distanced Corporate Image and Communicating More Effectively
Regardless of how hard you try, if you can’t make your business values and goals clear to people, all your marketing efforts become worthless. Twitter can help you in this matter by giving you many opportunities to tell people clearly about your business values and goals. You can have day to day chats on Twitter and let people follow easily what you are up to. You can answer their questions instantly and clear up any doubts they may have. As you become closer and more open to people, you break the distanced corporate image and start to communicate more effectively with people.
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