Transparency
Transparency is important to increase investor trust in your business. No startup investor wants to enter a deal when they do not feel like they have all the facts. Be open and honest about the state of your business, the challenges you are facing and how you plan to surmount them.
Growth potentials
Investors do not want a company that will be stagnant. They want to invest in startups that will thrive and eventually provide a return on their investment. Therefore, your business should be built with scalability and growth in mind.
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