4. Following the Trends in Your Industry and Watching Your Competitors Closely
Obviously, Twitter is a marketing platform where the main activity is sharing information. When you do a search related to your business or industry, Twitter will give you dozens of links to websites or blogs. In fact, this is one of the benefits of Twitter which enables you to learn about current trends in your industry. You can research local and global trends on Twitter and reach up-to-date information very conveniently. Also, you can search to find out about your competitors’ current activities and strategies and follow if their activities and strategies are successful or not. You can use this opportunity to repeat their successful strategies and also watch for the chance to collaborate with them.
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