10 most common dishonest business practices in Nigeria (how to recognise and avoid them)

5) Misleading Marketing

Misleading marketing is where a company creates a marketing campaign that spreads falsehood. They would claim their products or services do what it could not do and until the consumer buys this service or product they would not find out the truth. The consumer parts with their hard-earned money without any refunds as Nigerians hardly take these rogue companies to court to seek redress.

The Consumer Protection Agency and the Advertising Council should act promptly to stop this fraud.