4. He’s Controversial
These days controversies sells and it sells faster than any other marketing mechanism. You hardly find any top artistes who is not controversial, is it Wizkid?, Davido?, 2Face Idibia?, Olamide? or even Tiwa Savage?. This is just to show you that in other to be a big star in the industry you will need to have something that your fans can talk about.
Nigerians like gossips and they follow only the ones that can give them plenty of it. Wizkid is very controversial, from his baby mama story, to his bashing of his expensive cars and getting a replacement some days after to dating top female celebrities and some social media fights with top celebrities etc.
So as an upcoming artistes you need to put some spice into your brand for people to keep talking about you. Singing and performing is not everything but adding a few spice to your brand goes a long way to keep you relevant.
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