6. Candid or Set-Up
Many popular social media photos are often seen as a “candid” shot because it turns out, people prefer those than the staged ones. But before you think it’s all natural, you must know that one candid image still took a lot of planning to do in order for it to look as good as it does. Because it is a full-time job to have an online brand, everything that is put out there, no matter how natural it looks, is carefully set up. This is with the assistance of the company’s campaign team and the entrepreneur. This is why there’s so much demand now for social media jobs because it’s become a real job today. It’s not just about posting, it’s about posting in a smart and strategic way. So when it comes to actually shooting for the campaign, those smiles you see on their faces aren’t exactly authentic. They take a hundred shots before they get their “natural” look. Not only that, but sometimes the model isn’t feeling like smiling that day so it’s not always fun and games.
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