4. Collaborate With Brands
Kim has had innumerable brand collaborations. Recently, she had a collaboration with Lumee, which is a phone case that features LED lighting for the perfect selfie. She designed two marbles cases for the brand. See what she did there? She is the selfie queen! So, the collaboration makes sense. If you’re a vegan blogger, a collaboration with McDonald’s, for example, wouldn’t make much sense. It would actually turn off your audience.
Brand collaborations need to make sense for all parties involved.
Besides phone cases, she added Karl Lagerfeld as a character in her Kim Kardashian: Hollywood game. His character had his own boutique with bags and shoes for the users to buy in-game. It was added right at the time he launched his e-commerce site. Let’s all say it together: Exposure! 2.5 million players went on to visit his actual online store Karl.com in the span of 30 days. It was a mutually beneficial partnership, as Kim fans spent even more time playing the game.
Brand partnerships have to be mutually beneficial. When approaching brands to collaborate with, you need to spell out clearly how they will benefit from the partnership.
Your actionable step: Pinpoint 5 brands you’d love to work with. List the benefits of a partnership with them for all parties involved.
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