7. Heidi Montag
Many are probably wondering to themselves “who’s that”, but for a brief flicker of time around 2006, she was Kim Kardashian before Kim Kardashian was Kim Kardashian. Montag first rose to fame on the MTV’s first “is this real or fake?” show, ‘Laguna Beach: The Real Orange County’ but exploded after truly cultivating her bitchy character on its spin-off ‘The Hills.’ She fell in love with, and married celebrity media manipulator Spencer Pratt, who co-starred with her on both MTV shows. Pratt took over Montag’s career and the duo quickly started the reality TV show rounds even before ‘The Hills’ was officially over. Rarely playing anyone except herself, Montag’s exceptionally tame September 2009 pictorial did little to return her to the prominent role she played in pop culture just three years earlier. Now, still married to Pratt, she’s largely out of the spotlight except for the occasional reality show appearance.
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