9. Coca-Cola – Arabian Nightmare
Coca-Cola is a well known brand which markets to the entire world. They have been advertising for years prior to, during, and after the Superbowl. So when they pitched a strange ad featuring an Arab man with his camel who sees a giant bottle of Coke in the desert, you sort of tilt your head to the side in confusion. This commercial, meant to be fun and interactive, then featured a series of cowboys, motorcycle riders, and a regular who’s-who of Americana figures all of whom had to race to the one giant bottle in the desert.
Fans were supposed to vote on who would win the race to the Coke bottle. One issue, the Arab man and his camel weren’t on the ballet. Was the man too stupid to compete? Was he seen as insignificant because he only rides camels and everyone else has advanced technology? Let’s just say the commercial was squashed because the Arab man essentially had no reason to be in the commercial in the first place and it was an odd idea to begin with.
Discussion about this post