10 celebrities who successfully re-branded their image (With Pictures)

9. Lana Del Rey – From No Body Lizzie Grant to Superstar Lana Del Rey

Do you know who Lizzie Grant is? She’s Lana Del Rey, or Lana Del Rey is Lizzie Grant. Well, who really knows? She’s all one person. Lana Del Rey was born Elizabeth Woolridge Grant. As Lizzie Grant, she didn’t have much success and was, in fact, singing much of the same music she does now. She didn’t change the product that she was putting out there, but rather repackaged it. She went underground and changed her name, her hair, her clothes. Now, her image matches the breathy, nostalgic sound of her songs and the package as a whole is being consumed by millions.