8. Christina Aguilera – From Bubblegum Pop to Dirrty to The Voice
Christina Aguilera is a chameleon in many ways. She has rebranded her image several times since she found stardom with her single “Genie in a Bottle.” At that point, she was a run of the mill pop star like Britney Spears, Mandy Moore and Jessica Simpson. They were all releasing bubblegum pop songs and portraying this image of sweet innocence but a teeny bit naughty.
With Aguilera’s album Stripped, it was a whole new her. She was once the girl lounging in sand, singing about what a girl wants but now she was the girl in the “Dirrty” music video, who, if you need reminding, wore leather chaps, a bikini top and looked, well, dirty. She even adopted the name “Xtina” and kept up her dirty look for red carpet events.
While Stripped definitely came with more meat than her previous pop albums and was coupled with her singing abilities, many people couldn’t fully get down with Xtina. After a marriage and having children, she has rebranded herself again. Now, Aguilera tends to embrace a bombshell image of curls, red lips and her curvaceous body. She’s become a staple on television due to her stint on The Voice. She is now branching out into an acting role on Nashville. While no one can say if this will be the last persona Aguilera will take on, one thing is for sure, she’s really good at rebranding herself.
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