7. Britney Spears – From Downfall to Reboot
Britney Spears didn’t rebrand herself for fun. It was out of sheer necessity. She emerged as the queen of bubblegum pop. Whether she was kissing Madonna or dancing with a snake draped on her shoulders, there was nothing Britney could do wrong in the opinion of her fans. Her songs rose to the top of the charts and the music videos for them became iconic. Honestly, can you even talk about TRL without reminiscing about her red latex jumpsuit or her catholic schoolgirl uniform?
Well, unfortunately being queen of the world as a teenager can lead to, well, a mental breakdown. A few dark years of Britney’s life were plagued with marriages, domestic disputes, shaving her head and attacking paparazzi with umbrella. After time out of the spotlight, Britney was ready to make a comeback but the question was if he fans would ever be able to get the image of a bald Britney attacking someone with an umbrella out of their heads.
She didn’t necessarily have the rebrand but rather reminded everyone what exactly her brand was. Taking a note from Aguilera’s playbook, Britney served as a judge on The X Factor, bringing herself into people’s home via their television sets, ensuring them that she was of stable mind and body. She’s currently sitting pretty in Las Vegas, making $300,000 a night for her Britney: Piece of Me show, where fans flock to see her perform her greatest hits. Sometimes, you just need to remind people what your brand is and that you’re not crazy.
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