5. Kim Kardashian – From Fashion Don’t to The Cover ofVogue
While Kim Kardashian’s brand is and will always be selfies and self-indulgence, her brand got a tune up when Kanye West became part of it. Kim was one the girl who wore bandage dresses and smiled in photos, but this changed drastically when she started dating Kanye, who owns his own fashion line. He couldn’t be associated with someone who wasn’t making best-dressed lists and so, Kim’s wardrobe was renovated. Suddenly, Kim was arriving to red carpets in chic looks and no longer smiling at the camera but rathering doing that smoldering look that all the chicest celebs do. Kanye’s overhaul of Kim’s style paid off as they landed a cover of Vogue and fans have long forgotten (or tried to forget) Kim’s looks pre-Kanye. She’s still a selfie queen but just a better-dressed selfie queen.
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