3. Taylor Swift – From Country Singer to Powerhouse Singer Promoting Girl Power
Taylor Swift picked a perfect time to rebrand herself, which was when her fan base was dangerously close to growing up and over her music. Taylor came to prominence as a country singer. With her curly blonde hair and cowboy boots on, she would strum her guitar and sing tunes about all the boys who broke her heart. The songs were catchy versions of diary entries and they worked.
Sure, she still sings about her ex-boyfriends but her tunes are noticeably more pop. Her image has also changed as she swapped eyeliner for red lipstick and her long curls for a sleek lob haircut. She’s also accomplished in the changed the conversation about herself. For a while, the chat about Taylor would be related to who she was or wasn’t dating and therefore, was or wasn’t singing about.
Taylor has since recruited a squad of friends included Selena Gomez, Lena Dunham, Gigi Hadid, Lorde and practically every single Victoria’s Secret Angel. The conversation is now more geared towards her group of friends and their accomplishments as opposed to who she is dating. Taylor took herself from heartbroken country star to the powerhouse promoting girl power.
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