10 celebrities who successfully re-branded their image (With Pictures)

2. Miley Cyrus – From Disney Star to Twerking Star

Like Taylor Swift, Miley Cyrus realized that her innocent Disney image would not be marketable to her aging fanbase. Unlike Swift who has maintained her good girl image through her rebrand, Miley destroyed her good girl image. Also unlike Taylor, Miley seemingly changed overnight, debuting the new her during the infamous MTV Video Music Awards performance. You know, the one with all the twerking.

After that performance, she completely rid the world of Hannah Montana forever. She changed her brand into sensationalized brand, thriving off a ‘what will she do next’ feeling. Her rebrand worked perfectly and landed her a gig hosting the 2015 MTV Video Music Awards, MTV using her new brand to get viewers to tune in. See ya never, Hannah Montana.