5. Rainn Wilson, Dwayne “The Rock” Johnson, And The Kardashians On YouTube
Rainn Wilson was the egomaniac Dwight Schrute on the American version of The Office. Sometimes celebrities who aren’t doing much by way of current movies or TV, are translating their popularity into YouTube videos. You know the kind of thing where you liked the guy, but haven’t seen him around much. Well, Wilson’s thing was Soul Pancake, a series of inspirational and funny videos that had 1.3 million followers and 150 million total views on YouTube. That’s translated into a lucrative deal with The Hub Network. Even Dwayne “The Rock” Johnson has cashed in on his image with workout videos that have pulled in over a million subscribers. Less subtly, Kim K. did the odd “commercial” on YouTube. Including that awkward chit chat with mom and sister on Kotex brand sanitary products. Yuk.
4. Cara Delevingne – 10 Million Followers And Climbing
Cara Delevingne, together with Kendall Jenner and Gigi Hadid, are in model social media heaven. She’s young. She’s beautiful. And, oh yes, she is rich and getting richer every minute. Like her two model pals, she gets between $100,000 and $300,000 per post. And most of the posts are part of campaigns where she will do a certain number of posts endorsing a project per week or month. Those contracts can be worth millions on their own. When she got to ten million followers on Instagram, she did a spoof and jokey ‘thank you’ campaign. What marketing experts say about quirky Cara’s media presence is that it is particularly appealing to advertisers because she has a high level of “engagement” with her fans, leading to lots and lots of likes for her posts. She, more than many other celebrities, actually enters into communication with her fans. She’s actually second behind Kendall Jenner as the highest paid social media model.
Discussion about this post