2. Justin Bieber – And Calvin Klein Underwear
It’s not clear how much he was paid by Calvin Klein, but way back when, Kate Moss got a $4 million ‘thank you’ from the underwear brand. So, add in Justin Bieber and the stratospheric growth of social media, and the sky’s the limit. But wait. As of August of 2016, it seems Bieber has quit Instagram after an ongoing feud with Selena Gomez. The guy’s only 22 and has a lot of growing up to do. We’re betting that with the revenue earning potential of his 76 million followers, he’ll be back before too long. See, it’s not just the commercials and photo ads Calvin Klein is buying, but they also put down millions to get access to those 76 million Beliebers. Our favorite? It has to be the spoof Miley Cyrus posted to her Instagram account.
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