7. Beyonce – Would You Love Pepsi For $50 Million?
Pepsi signed a $50 million deal with Beyoncé that included commercials, but also access to her fan base in her social media feeds. More than that, she is worth that much because pretty much everything she does is covered in both regular and social media. So, her fans are posting that adorable Pepsi picture. Her sweatshirt post had 13 million views, with nearly 400,000 shares. Which leads to more shares, and into infinity. And Taylor Swift made a deal with Coke that involves commercials and plugs on her social media sites. As some have said, Swift’s life is like a Disney movie already. She is a perfect match (as is Selena Gomez) for Coke’s family image. While Beyoncé’s Pepsi deal was sweet on all sides, the reportedly $1 billion (yes billion) phone giant HTC paid to Robert Downey, Jr. led to something of a marketing meltdown disaster.
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