14. Businesses Said Goodbye to Celebrities
At first, it began with celebs endorsing products for businesses such as in the beauty and fashion industry. It makes sense because they are the most influential, popular and attractive people out there. However, these “normal” people, mainly women, suddenly captured the audience, earning crazy numbers for your average person and those companies started to take notice. So they invested in the best marketing strategy for them and that was acquiring those girls, known as bloggers, to promote their products as well as participate in the campaigns. Why? Because it was a lot cheaper than paying an A-lister. They also saw the engagement that was happening so consistently within these bloggers’ profiles such as Instagram. What makes them stand out from your usual celebrity endorsed product is the fact that you can trust them with the product they’re showcasing. They’re more relatable and easier to engage with. So it benefits both the audience and the company.
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