In only “a matter of days,” some of your favorite videos on YouTube could be gone, possibly for good.
YouTube is preparing to radically change the site, adding a subscription service that is intended to help them compete in the streaming music industry.
More..
- Nude pics of Nicki Minaj after sleeping with Meek Mill goes viral (See Photo)
- Amber Rose finally replies Kanye West – It’s time to expose Kanye…
- Yvonne Nelson reveals why she doesn’t wear bra – You need to see what she said!
- Exposed: How Nigerian girls are now selling their private part and womb
The Google GOOGL -0.87%-owned video site has already signed new licensing deals with all of the major labels, but many independents are refusing to take part. Apparently, not only are smaller, indie labels not being offered the same deals as the majors, but the contracts that Google is putting in front of them are less than fair.
In order to show their muscle, Google has stated that any label—meaning smaller, independent ones—that does not sign a deal with them will not only be left off the new service, but will have their content taken down from the original, free YouTube. Vice President and Global Head of Business at YouTube Robert Kyncl recently claimed that they already had deals with 90% of the industry, and that they had no choice but to move forward.
“While we wish that we had 100% success rate, we understand that is not likely an achievable goal and therefore it is our responsibility to our users and the industry to launch the enhanced music experience,” he stated.
Rumored to be called YouTube Music Pass, the new service is intended to change the way people use YouTube and stream music, paying a premium to skip ads. In addition, people will be able to download music directly from Music Pass, not just listen. While the field is already crowded with popular programs like Spotify, Beats Music, iTunes Radio, Samsung’s Milk and recently-added Amazon Prime Music, YouTube is easily one of the most used platforms by people to consume music, and can expect initial adoption to be much higher than a new product from a firm just joining the game.
While initial reports state that the music from artists like Adele, Jack White, and Vampire Weekend would all vanish, that isn’t the whole story. Videos presented on the Vevo platform should remain playable, as the licensing agreements are separate. So, while the Grammy-winning “Rolling In The Deep” music video and its 500 million views should be safe, the ramifications of other clips getting shut down are important.
As noted in an article about the K-Pop artist Psy making money from YouTube ads earlier this week, if a song becomes popular enough, any clip that uses the original music and earns ad revenue is either taken down immediately or split with the track’s owner. Artists make money whenever a cover version, fan-style lyric video, or live version is uploaded on the site and accrue views. As noted in the case of Psy, all of those thousands of additional videos helped him earn over $2 million from ads alone. Soon, all of those would be taken down, and artist revenue could drop.
Perhaps more important is the fact that many up-and-coming artists may have a harder time sharing their music and videos. As sales decline, more and more people look to sites like Youtube, Soundcloud, Bandcamp to let people stream their music, with YouTube being far and away the most popular. Barring lesser-known names from the most popular streaming site in the world could seriously damage the growth of independent artists, and hurt the careers of future stars.
The Worldwide Independent Network (or WIN), an organization created to help push business, creative, and market access interests for the independent music community, is still working to get a fair deal for the indie labels of the world, which hopefully comes before tracks begin getting erased.
“We have tried and will continue to try to help YouTube understand just how important independent music is to any streaming service and why it should be valued accordingly.” said WIN’s chief executive Alison Wenham.
CLICK HERE to follow us on Google+ to get updates on published posts & videos
TOP POSTS YESTERDAY
- War just got interesting! Amber Rose lists out all the celebrities that has had sex with Kim Kardashian – The list will shock you!
- Popular politician caught sleeping with female student in hotel room (See Photos)
- Hacker steals nude video of Kris Jenner..
- Singer Chidinma reveals her relationship with Flavour – “yes, I kissed him cos…
- 14 things girls want you to know about their vagina (Must See)
- Amber Rose finally replies Kanye West – It’s time to expose Kanye…
- See the most expensive house in Abuja and guess who owns it? (+Photo)
- Another Leaked Amber Rose Na ‘k£d Photo Goes Viral Again! [Look] Rated 18+
- What?? Woman caught live in the Church making porn movies (Photos + Video)
- See what Kaduna women are doing to their husbands because they are weak in Bed – This is bad! (+Photo)
Discussion about this post