10. Cristiano Ronaldo: $79.5 million
Those in the camp of the Real Madrid superstar have done well to realize that a person being a great athlete is not enough for him to become an international icon. One must also become his own brand, and that notion has been embraced by Cristiano Ronaldo over the years. Along with being one of the greatest footballers of his generation, Ronaldo has also served as a model and a front man for advertising campaigns that have netted him large amounts of cash. He will likely follow the steps of David Beckham and become the latest face of Major League Soccer and North American professional soccer before the decade comes to an end.
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