4. Ricebunny (Real Name: Michelle Phan)
Michelle Phan grew to fame when two of her makeup tutorials showed up on Buzzfeed. This asian beauty only used Lancome products in these videos and when her videos went viral she became Lancome‘s official video make-up artist. (She is also the first Vietnamese women to represent Lancome!) Shockingly, Phan’s YouTube channel has over 8 million subscribers and over a whopping 1.1 billion lifetime views! Phan’s success has not stopped there. In 2013 she partnered up with L’Oreal and launched her very own cosmetic line named Em by Michelle Phan which was dedicated to her mother.
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