15 Times Kanye West broke the internet (With Pictures)

4. Adidas Yeezy Boosts – 2015

Breaking the internet isn’t always something that you do with controversy. You can also do it by creating a highly desirable product, limiting the release to a small number, and then asking customers to order it exclusively online. That’s exactly what Kanye did when he teamed up with Adidas to release the Yeezy Boosts. Just 9,000 pairs were made available in New York City via the Adidas app. They sold out within 10 minutes, even despite having such a selective criteria for buyers. This only resulted in a higher demand for the Boosts when they were available on more general sale.