Perhaps the best way for WWE to use the Rumble as a tool to improve its product is to have it serve as a “coming out party” for a young star. One of the most successful instances of this was when the Beast Incarnate, Brock Lesnar, won the Rumble in 2003. At this point, WWE itself was almost entirely sold on Lesnar as its next big star, however, him beating twenty-nine other superstars on such a prominent stage was able to sell him in this role to the WWE Universe at large. Following an almost unprecedented rise, Lesnar would leave WWE for UFC, leaving a bad taste in many decision makers mouths. However, with his recent comeback and huge drawing power, WWE has once again started to receive the fruits of this good Royal Rumble decision
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