4. Bad guys are impulsive
The most of the women who go after the bad guys do so because they yearn for something different. The good guys are presumed to be boring and not witty; they have their lives moving in one direction.
The bad guys are impulsive; women enjoy the fact that they are with guys that are not predictable. They are guys who have fun to the fullest and do not mind spending a fortune just to do so.
They know the happening places in town; their lives could be described with everything except with the word boring.
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