1. Katy Perry: $135 Million
Is there actually a feud between Taylor Swift and Katy Perry? If there is, Perry has quite a victory over Swift in at least one department: Perry, per Forbes, made $55 million more than Swift during the scoring period. Michelle Coffey of MarketWatch explained Perry’s dominance in this category:
Perry’s overall success is often attributed to her ability to connect with fans on a personal level and tap into what they might be feeling.
“They have hopes. They have frustrations. Perry turns those feelings into anthems,” writes Chris Matyszczyk, a marketing expert and owner of Howard Raucous, for Inc. The singer “might surround herself with clever songwriters and marketers, but at the core is her ability to identify a personal feeling that can be shared. And from that she makes money.”
by Zac
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