2. The Color Red
Here’s a tip any guy can take to the bank. Women associate the color red with power. In a study conducted by the University of Rochester, women associated the color red with higher status, both social and economic. Perhaps it’s even an effect of evolutionary psychology: you can trace the colors roots in power back to ancient times, when ancient Romans, emperors, and even tribal leaders were the only figures permitted to wear red garments. Even today, red is a color associated with confidence and high status: it’s why the carpet the celebrities walk on is red.
Note that the power of red stops at sexual attractiveness: women didn’t associate the color with men that were likable or kind. If you’re counting on a color to win over the affections of a woman, you’ll fail pretty epically (almost like a typical Trekkie red-shirt). Your clothes ultimately won’t matter: when they’re strewn across the floor, you’d better hope she still likes you.
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