14. Nice Facial Hair
There was a study done showing how small changes in beard maintenance and grooming affected a man’s perceived attractiveness. Participants were shown a series of faces, each with varying levels of beards, and were asked to rate them on attractiveness. The results were interesting: heavy stubble and full beards were rated as more attractive when they were rare occurrences in the series. In other words, when a beard is a rarity, it’s an attractive feature. The same was true for clean shaven faces; when most faces were bearded, the clean shaven face was more attractive.
So what’s the solution? You can’t predict how many men with beards will show up at the bar tonight. The smartest solution is to lie somewhere in between: go with some well-maintained stubble. Or, if you want to go for the beard, keep it clean and maintained. One woman interviewed said, “Girls take hours to get ready to go out, good facial hair tells you that a guy took a second to think about how he looked for the night, too.”
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