6. You ignore customer feedback.
Some successful businessmen have made very foolish decisions about launching a product or service, simply because they did not take customers’ needs or wishes into consideration. A example not to follow is that of Hiten Shah (founder of KISSMetrics) who spent $1m on developing a hosting company that never even launched. They realized too late that customer delight must be top priority. A similar example is that of Robin Chase co-founder of Zipcar.
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“We built the website first and asked our customers about it later.” —Robin Chase
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