1. Most Marketable Celebrity In The World
According to the latest “NPD” reports, Rihanna is the most marketable celebrity for brand endorsements. She beat out Angelina Jolie and Tim McGraw. And Rihanna’s reign is not going to let up anytime soon.
“Rihanna’s index score of 367 means that she has almost 3.7 times as many strong brand endorsement opportunities as the average big-name celebrity,” the NPD report explains.
Essence.com reported that Rihanna helped Puma make almost a billion dollars in merchandise last quarter. Rihanna has worked with many companies such as Puma and Jeep. She inked a multi-million dollar deal with Samsung that helped promote her highly anticipated album, Anti.
“We can now prove what has been suspected when making expensive sponsorship decisions—that celebrities are media properties in their own right, with audiences that have nuanced brand preferences. In the same way that every sitcom is not equally valuable to a particular brand, neither is every celebrity equally valuable to a particular brand,” Barbara Zack, the vice president of NPD Group, said.
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