Iggy
I had a single that was number 1 for 7 weeks. What does that mean, that I have to have a number 1 for 8 weeks?
You kind of have to rethink the way that youre measuring success, at least as an individual, because the bar is almost impossible to beat.
ON TEAM
Its very triumphant, its essentially saying that the only person that you need on the team is yourself. So its very empowering. And fun. Super fun. Like danceable, but has a good strong message. It reminds of work in its combination of maybe an underlying message with something that you can dance to and have a crazy time.
ON RADIO PLAY
If you happen to have a song that organically works for the radio, great. That was my approach for Digital Distortion and it really freaked everybody out at my label, because I was like 'I'm not going to try to make you a pop song I'm just warning you now. I might make an album that your nine-year-old daughter absolutely fucking hates. If that's how it ends up, at the end of the six month period, or however long it takes me, I'm sorry but youre going to have to figure out a way to market the album that does not include the radio.' I think their brains imploded.
I would vote the Internet over the radio.
ON FAMOUS FRIENDS
I don't know I don't really hang out with anyone. The only person I really hang out with is Demi Lovato - she's my only real life friend but anybody who supports me is a friend as well if I see them but I don't have any of these people's phone numbers, we don't go have lunch or anything like that. Demi's my closest friend, someone I hang out with in the privacy of my own home.
ON FAME AND SOCIAL MEDIA
It's funny because sometimes you go to meetings, you sit down and they'll be like bla bla bla Twitter followers - this is how you could make more, and it always says - those things annoy me so much, by the way, because they're so fucking contrived, I'm like ergh - they'll always say 'you should take more pictures with your celebrity friends'.
This is so gross! Who wants to fake hang out with people to take pictures for Instagram, so you can get more likes? It's just so fake. If that's what you want to do, and that's a business move for you, then that's your choice. My position is - there's plenty of people in the industry that I like or that I think I great. I'm not someone who calls up someone to go for lunch twice just to take an Instagram picture. That's just not what I do.
Demi I hang out with all the time because she lives like two blocks away, that seems organic to me. If anybody else moves in down the street, we will hang out. Other than, I don't really care to.
ON THE MEDIA
It is a nuisance and I can deal with it. I think last year I felt like I was definitely not in control of the media's narrative they had decided to have for me. Sometimes, you can get so popular that the media just wants anything to write about you.
If you don't give them a genuine story then just start to make up their own stories. It made me feel very out of control of my own life, or my own ability to have my own perception of who I was controlled by me. Everybody would want that. You want to be the person to deliver the news. You want to be the person who's in charge of whether you're the good guy or the bad guy. You don't want someone else writing your narrative for you and making you the villain. That's never fun.
I was very upset and annoyed about everything that was happening last year, with the media. Then I just realised that you know what you can't control it and I think I accepted that fact and moved on to living my life. Now I feel fine about it.
It's just when you start to put so much energy into something that you never really have control of, then it's like banging your head against the wall. It took me a while to realise that I was banging my head against the wall.
ON SOCIAL MEDIA
Anything online is a double-edged sword, hence Digital Distortion. You can distort your own perception of self, you're showing the highlight reel of your life and all the people can come in distort like, that you don't like or in a way that you're not in control of, change perception against your own will of your character.
ON HIP HOP AND APPROPRIATION
Obviously, I'm the number one spokesperson for that. Hip hop is global; we live in a global community. I'm someone who grew up in the nineties. I wasn't living in America, but I still listened to the music and had music around me the whole time. It wasn't something that I found in a magazine clipping when I was seventeen, and went through boxes at the record store.
We're at a point now where hip hop culture is so influential that it's kind of everywhere, not just rap music. It influences culture beyond music - it's fashion, the way that we talk. Even people who might not even consider themselves as rap fans are still influenced by hip hop in some way. It's going to be global.
You're going to see characters like me who are going to pop up, that are interpreting rap in their own way. I think there's nothing wrong with that. I also understand, given what's going on socially, not on a musical level, but just with the police, or the black lives matter movement, these kind of things that are happening in America on a social level, and the fact something needs to change with that. Its drawn the spotlight on black music or other parts of black culture that are now talking about or debating these issues - I think what it's really about is just the social infrastructure of America and trying to change that, make more equal, and needs to be made into something that's only benefiting pretty much only white men.
People are like always, 'who does she even represent"? And I'm like clearly I represent a load of people or else they wouldn't be buying my music. People connected to something, and it wasn't just the Clueless video.
When I sell 17 million records, that are considered rap records, that's good for all female rappers or all hip hop musicians
ON AUSTRALIA
It's 2016, we're coming up in like 4 months it'll be a decade that I've been living in America. Its a long time. Especially when it's 16 to 26, that's like a really big chunk of your life where you're evolving into the adult person that you're going to be. I feel like I'm an Australian, but America is my home. I don't feel like I'd be at home in Australia anymore. I feel more comfortable here.
ON HER HOME
My favourite thing is, our property is a little bit bigger than an acre so we have a giant back yard. I am obsessed with landscaping it. It's like forever being landscape. I make them the flowers every month. I like to do different colour combinations; I have a big long row of fruit trees and stuff. My favourite thing about this house is I love my garden. I like to sit out there in summer and eat my breakfast.
I want to get these monkeys - they're like poison ivy vine monkeys and they swing from the trees but Nick won't let me get them. But I really want to get a pack of monkeys.
ON GETTING MARRIED
I know where I'm getting married, and the date. I have my wedding dress is being made. I've booked my honey moon. I guess the plans underway, but I haven't made any major decisions, like I haven't picked the food or like done the table settings or flowers or any of that stuff yet.
I've been so immersed and involved in getting everything perfect for Digital Distortion, and we've been making the cover, we're shooting the music video next week. It's not that I've not been excited to plan my wedding but I've just been planning my wedding.
I've just got to figure out when the hell to put it on, I've got to have a wedding and go on a fucking honey moon and... Put on an arena tour, all across the whole world. Last time, the tour that I ended up cancelling, because I had to have a psychotic break-down last year, now we're going to do North America and the rest of Europe, which I didn't feel like I was in the place to do that last time. I felt tired and stressed out. Now, I feel like my energy's been renewed.
For a lot of these places that I'm going to go and be in for the first time, particularly abroad, I think I'm happy for them to have this as the first impression and not whatever it would have been last year, which I think would have probably been a half-arsed performance, for me.
I just need to figure out when the fuck I'm going to do it. Because after getting married, I'll probably be like 'I'm married, now I'm going on tour forever, bye honey.'
There are so many people that are like, 'Iggy Azalea's dead'. To what I'm like, cool, alright, well there are no expectations for me to do well, so I guess I can't disappoint. So I can just to whatever the fuck and I know I won't be disappointing. I'll be exceeding everyone's expectations of nothing so I'm excited.
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