Richard Mofe-Damijo drags JUMIA to court – Ace Nollywood actor cum politician, Richard Mofe-Damijo is presently not happy with mega online store, Jumia over unauthorised use of his photo to promote their brand via Jumia Fashion’s Instagram page. According to BellaNaija, Nigeria’s popular online fashion and beauty retailer,Jumia, is currently embroiled in a case of unauthorized use of image rights of veteran actor, Richard Mofe-Damijo, (RMD) on ‘Jumia Fashion’ Instagram page without the actor’s permission.
More..
- 10 Photos that prove Fulani and Igbo girls are the hottest in Nigeria
- 5 Components of a healthy sex life
- LADIES: 7 Ways to get revenge on a guy who cheats on you
- 5 things you should NEVER tell your partner’s mother..Ever!
According to RMD’s publicist, this unauthorized use of the image has been ongoing and has had the effect of portraying to unsuspecting customers thatJumia enjoys the patronage of or endorsement of RMD.
RMD is a well known brand ambassador for various companies and his image has been widely and regularly used for product placement in a variety of platforms.
He has always jealously guarded his image and has been meticulous about the type of products and services associated therewith.
Jumia’s unilateral and unauthorized use of RMD’s image for the advancement of its products and website has undoubtedly enhanced Jumia’s brand awareness and created a buzz about Jumia’s fashion line at the expense of RMD.
RMD has since instructed his lawyer, Mena Ajakpovi of Messrs. Abraham & Co. to engage Jumia and seek redress at the law court if they are defiant.Jumia’s response has definitely been defiant and unapologetic.
They admitted that they had taken the images from the actor’s page but that it was not an infringement of his copyright since the image was on a public Instagram platform.
This is even though they are using the image to promote their online fashion trade on their website page! They offered to take the page down but have shown neither remorse nor offered any conciliatory compensation!
The ‘Terms of Use’ of Instagram as stated on their website clearly prohibitsJumia from taking RMD’s pictures and using same to conduct its fashion business.
Their defiance has left the ace actor with no alternative but to instruct his lawyers to sue JUMIA for punitive and exemplary damages for the infringement of his image rights.
CLICK HERE to join our BBM Channel for faster updates
TOP POSTS YESTERDAY
- LADIES; 5 Ways to avoid soul sucking relationships
- Top 10 highest paid footballers in the world right now – #3 will shock you! (With Pictures)
- 10 Reasons why she’s not just into you – See this and stop wasting your time!
- LADIES: 20 Love songs that will show your man how much you LOVE & ADORE him
- 15 Parents of Nigerian celebrities you’ll be surprised to see! (With Pictures)
- 20 Photos of Nigerian female celebs with and without makeup – You need to see their real looks!
- Top 10 Romantic pictures of military weddings in Nigeria
- 10 Abnormal things you never knew arouse women – Guys, see this now!
- Fans asks Emma Nyra to bring her boobs closer after she shared this photo (Look)
Discussion about this post