9. Shaquille O’Neal
In 1993 Shaquille O’Neal was approached through his agent by Howard Shultz, with an offer to partner up on a coffee company. Shaquille turned the idea over in his mind and decided that it wouldn’t work for the simple fact that, “black people don’t drink coffee.” At the time the basketball legend couldn’t have realized that he was turning down the opportunity to cash in on what would become the $57 billion dollar Starbucks empire. The deal, had Shaq accepted it, would have given him a sizable stake in the company, and the stake would today be worth untold millions. The former Laker recently admitted in an interview with Graham Bensinger, that every time he sees a Starbucks location on every corner, in every city, he’s reminded of his greatest business regret to date.
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