Playboy’s 10 biggest mistakes – Created by Hugh Hefner in 1953, Playboy has become an iconic magazine where he tapped into the male audience seeking pictures of beautiful women. Yes, there were “in-depth” articles, too. But who was paying attention, really? They were white noise next to photo spreads of naked women.
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Fast-forward to the 21st century, Playboy is still widely popular as a brand, despite competition from everyone and everywhere. They have been able to capitalize on trends and pseudo celebrities at the right time. They also have found the newest diamonds in the rough for us to go cover and enjoy their beauty.
Playboy is not perfect. They’ve hit major roadblocks in recent years. Some of these obstacles were overcomed, like the Lindsay Lohan debacle. Others? Not so much. Case in point is Playboy’s recent announcement their iconic magazine will no longer feature nude women. This is problematic as the Playboy brand was built on the very desire – of every man in the world – to see desirable women naked.
As Playboy faces an apparent identity crisis in an age where accessing images of naked women is rather easy, and free, too, we take a look at some of the biggest mistakes the empire has made during its existence which has ruined the brand’s identity.
10. The Lindsay Lohan Disaster
Jimmy Jellinek, president of entertainment at Playboy Enterprises, proclaimed that he “still has an ulcer” over his “soul-sucking” journey that was the Lindsay Lohan Playboy shoot. Jellinek speaks of dealing with managers, lawyers, agents and handlers that drove him insane. This only added to the circus of paparazzi hanging from trees, driving in decoy cars and even helicopters flying around for sneak peeks. Then there was the actual shoot which had to be fit in between Lohan’s court dates and had to be completed prior to her sentencing. Jellinek stated: “Anytime you’re dealing with a train wreck, you yourself have to get on the train.” The experience was exhausting for Jellinek and never lived up to the hype. Jellinek jokes that not only did the shoot “age” him but it got him “into therapy, so that was good.” The Lohan shoot turned out to be much more hype than substance and quickly faded away.
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