2. Gwyneth Paltrow & Juice Beauty
Being an Academy Award winning actress wasn’t enough for Gwyneth Paltrow. She had to go on start a lifestyle website, known as Goop, and expand into beauty as well. If you know anything about Goop, you know that Paltrow is all about that organic life. The same goes for her new beauty line. In 2015, she was announced as the Creative Director for Juice Beauty, which will be an eco-friendly line and serve as Goop’s first venture into the beauty world. It’s safe to assume that Paltrow’s line won’t be cheap as not many things on Goop are.