5. Alexa Chung & Eyeko
Like Palermo, Alexa Chung is another “it girl” with amazing style. She is such an it girl that she released a book entitled It in 2013. The Brit began her career modeling before jumping into working as a television personality and in fashion journalism, eventually working as a contributing editor of British Vogue. Being that she’s known for her eyes and always rocking a cat eye, when she took on the role of Eyeko’s Creative Director she released and eyeliner and mascara with the brand. The eyeliner is supposed to be easy to use and able to give you the perfect cat eye like Chung.