Nigerian artistes – One of the most frequently asked questions I get from upcoming artistes is “Will you be my manager?” And many times I tell them to hold on, that a manager will find them. The answer usually rubs them the wrong way, but it’s the truth.
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Managers are talent scouts in their own right, and it’s their job to seek new talent and find the right fit for their representation. Just because you think you’re ready to have someone manage your career doesn’t necessarily mean that they will necessarily see the same value in you and your project as you see in yourself.
Every manager looks for a different recipe in artists, of course, but these are five types of artists that any good manager will never work with.
1. The dreamer, not the doer
We all know these artists – the ones who talk large, and details the things they want to achieve in a very unrealistic amount of time. They never have a plan or hard work experience to back up those claims, nor what they wan to achieve. No real manager is interested in artists with inflated goals and no intention of getting their hands dirty to do the hard work required to get there.
Keep in mind that the manager is there to guide the career, create and maintain relationships, get you involved in the right things at the right place at the right time, and lead you to making many successful career moves to set you up for years of growth and prosperity. But the manager is certainly not interested in doing his or her job and yours, or doing the heavy lifting alone. If a musician starts talking a lot of stuff without doing the legwork to back up the efforts they’re making independently toward those goals, that’s an immediate red flag to a manager to dump you.
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