2. The artist with the wrong goals
A manager and an artiste have to agree on common goals. There are very few things more frustrating than to hear “To be famous” when a music business professional asks an artiste for goals.
That’s a wrong answer. That’s not a real business aspiration; that’s an inevitable side effect of being incredibly successful and known for your talent, but not the ultimate end goal that anyone working with you desires to hear.
A manager wants you to have a tangible goal in mind, like “sell out my tour” or “have my record go platinum,” not a vain, response that signals that you’re working towards something that would be destined for nothing more than a fleeting moment of controversy on Pulse. Furthermore, that’s not what any manager wants on their resume, let alone having their professional name attached to it.
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