1. You limit your networking to inside the company.
Some employees cannot be bothered to start networking outside their company. They may be pretty friendly and helpful inside the company, but this is just the tip of the iceberg. Just think what would happen if you were not in the loop when a new acquisition was proposed. You are the production manager and because you neglected networking, you were just not on the ball. You failed to exploit your contacts outside the company to gain valuable feedback, support and knowledge of market trends and innovation. That is the value of networking, yet many managers underestimate its importance. A lot of this needs to be done offline because it is the real social contact and human interaction that counts. It will give you a chance to seize an opportunity because you have your ear to the ground.
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Larry Page failed to spot the opportunity of developing a Google social network in time. When they did eventually launch Google Buzz (later Google +), they failed to take off because of Facebook’s dominance.
“I clearly knew that I had to do something and I failed to do it.” —Larry Page.
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