4. The Eiffel Tower was once the world’s largest billboard
When dusk fell across Paris between 1925 and 1936, a quarter-million colored bulbs attached to three sides of the tower’s steeple illuminated to spell the 100-foot vertical letters of the French automobile company Citroën. The advertisement blazed so brightly that it was visible from nearly 20 miles away, and Charles Lindbergh used it as a beacon when he landed in Paris on his 1927 solo trans-Atlantic flight.
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