4. Branding is Important
Branding is the first impression consumers get of your product before they actually try it out. Over time, coupled with using the product itself it becomes your business’ identity. Branding is important cuz it sets you apart from the crowd. Often businesses think of branding as only involving the fonts, logos, colors and other physical attributes of their product. Although these attributes also shape a business/ product’s brand, there are other factors that play a major role such as y0ur business culture, customer relations, and so on.
To win at branding you ought to make your business human and unique. Think of your business’ brand as the person of your business. What traits would you use to describe such a person? Playful? Professional? Service-oriented? then communicate that message through the way you relate with your customers. Social media can also do a good job at promoting your brand, so make use of it. The bottom line is if you do not purposefully create your business’ image or brand, consumers will and it will not always be the best.
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